Custom Reporting Dashboard (Looker Studio)
A good dashboard doesn't just show numbers — it shows the story behind them. Is cost-per-lead going up? Which campaigns are driving revenue? Where is the budget going versus where are the results coming from? I build custom Looker Studio dashboards that connect your Google Ads, GA4, and other data sources into a clear, visual report — designed around the questions you actually need to answer, not the default metrics Google shows by default.
What's Included
Looker Studio report creation from scratch (or rebuild of an existing one)
Data source connection: Google Ads, GA4, Google Search Console, Google Sheets (for manual KPIs)
Dashboard structure design: performance overview + detailed breakdowns
Key metrics included: Impressions, Clicks, CTR, CPC, Cost, Conversions, CPA, ROAS, Conversion Rate
Campaign and ad group performance views
Time comparison: week-over-week, month-over-month
Custom filters: by date range, campaign, geo, device
Automated data refresh (no manual export needed)
Shareable link for stakeholders or clients
Optional add-ons:
Budget pacing tracker (are you on track to spend your monthly budget evenly?)
Lead quality scoring integration (via Google Sheets)
Multi-channel view if you run Meta Ads in parallel
What You'll Get
A live, shareable dashboard that updates automatically — with a short walkthrough video or written guide so your team knows how to use it.
Who This Is For
Business owners who want a single clear view of their ad performance without logging into multiple tools
Marketing managers who need to report to stakeholders or leadership
Agencies managing client accounts who want a professional, branded report