Analytics & Conversion Tracking Setup

What's Included

GA4 Setup

• GA4 property creation and configuration

• Data stream setup (web, app if needed)

• Key events definition: form_submit, button_click, phone_call, scroll_depth, page_view

• Custom dimensions and user properties

• Audience creation for remarketing

Google Tag Manager

• GTM container setup or audit of existing container

• Tag, trigger, and variable configuration for all conversion events

• Form submission tracking (native forms, WIX, WordPress, custom forms)

• Phone call click tracking

• Scroll depth and engagement events

• Cross-domain tracking if needed

Google Ads Connection

• GA4 ↔ Google Ads account linking

• Conversion import from GA4 to Google Ads

• Conversion action settings (counting, attribution window, value)

• Remarketing audience import

Testing & Validation

• DebugView testing in GA4

• Tag Assistant validation in GTM

• Google Ads conversion confirmation

• Full test report: what fires, when, and what the data shows

Documentation

• Written summary of all tags, triggers, and conversion events created

• Brief guide for your team on what is tracked and how to check it

Who This Is For

• Businesses launching new Google Ads campaigns who need tracking before spending

• Anyone who suspects their current conversion data is inaccurate

• Companies that have tracking "set up" by someone but have never verified it actually works