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Ihor Zdorevskyi

National Technical University of Ukraine
“Igor Sikorsky Kyiv Polytechnic Institute” (KPI)
Management and Marketing

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I’m a Google Ads–certified PPC specialist focused on performance-driven advertising and measurable business results for local and service businesses.

I build and optimize advertising campaigns based on a clear understanding of:

  • user intent and demand,

  • precise targeting,

  • how to communicate a product’s or service’s real competitive value.

My goal is not traffic for the sake of traffic, but ads that generate qualified leads and support real sales outcomes.
I approach PPC as part of a broader acquisition system — where advertising, tracking, and business logic work together.

Ігор Здоревський — сертифікований фахівець з контекстної реклами та цифрового маркетингу

​Professional Background

  • Certified Project Management Professional (PMP) — PMI, PMBOK

  • 1 year as an IT Project Manager in a product company developing mobile applications for retail

  • 10+ years Project Manager experience in B2B and retail design & production
    I delivered projects for international and national brands, including:
    McDonald's, Kyivstar, Vodafone, JTI, Philip Morris, HTC, Porsche, Jaguar, Subaru, Yves Rocher and others.
    This background shaped my systematic, structured approach to work — focusing on:

    • clear goals and KPIs

    • predictable execution

    • working within scope, deadlines, and budgets

These principles directly influence how I build and manage advertising campaigns today.

  • 10+ years in B2B direct sales
    My experience includes:

    • customer and market research

    • competitor analysis

    • audience segmentation

    • preparation of commercial and tender proposals

    • direct communication with decision-makers

This allows me to think beyond clicks and impressions — and focus on demand creation, value communication, and lead quality, which are critical for profitable advertising.

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Digital Marketing

"I don’t just run ads — I build communication with people who are already searching."

Skills & Expertise​
Pay Per Click Advertising

Tools

  • Business analytics/ targets

  • Competitor analysis

  • Funnel analysis

  • Landing page analysis

  • Google Ads / GA4 / GTM account creation / audit

  • Conversion tracking setup (GA4, GTM)

  • Google Ads campaign setup (Search, Display, Video, Shopping, PMax)

  • Semantic core / Keyword research

  • Campaign / Ad group structuring

  • Ad copy writing

  • Audience targeting / retargeting

  • Quality Score optimization

  • Bid strategy management

  • Budget planning / control

  • Campaign / Ad performance analysis, optimization

  • Campaign A/B experiments

  • Split Ads A/B testing

  • Remarketing

SEO optimization

  • ​Google Ads

  • Google Keyword Planner

  • Google Tag Manager (GTM)

  • Google Analytics 4 (GA4)

  • Google Ads Editor,

  • Google Merchant Center

  • Google Business Profile

  • Google Ads transparency center

  • Looker Studio

  • Google Search Console

  • Google PageSpeed Insights

  • Semrush,

  • AhRefs,

  • SimilarWeb,

  • Spyfu,

  • Moz,

  • Wordstream

  • Serpstat

  • Screaming Frog

  • Keyword Everywhere

  • Keywords Surfer

  • Technical SEO

  • SEO keyword

  • On-Page SEO

  • Off-Page SEO

  • CMS SEO setup (WIX)

Certification Google Ads

  • Google Ads Search,

  • Google Ads Display,

  • Google Ads Video,

  • AI-Powered Shopping Ads,

  • AI-Powered Performance Ads,

  • Google Analytics

  • Google Ads Apps 

Project Management

"Where others see chaos, I see a project roadmap."

Skills and Expertise

  • Project Management Agile (Scrum, Kanban, Scrumban) / Waterfall

  • Software Development Life Cycle

  • Project Planning & Delivery

  • Budgeting

  • Team Management / Cross-functional teams

  • Business Negotiation

  • Communication stakeholders clients / vendors

  • Time management and prioritization

  • Resource Management

  • Risk Management

  • Quality Management

  • Problem Solving

  • Project Sales / B2B sales

  • Key Client Relationships

  • Contract Negotiation

  • Procurement Management

  • Supplier Management

  • Tenders

Tools

  • Jira / Confluence

  • Easy Project / Easy Redmine

  • MS Project,

  • MS Visio,

  • Discord / Slack

  • Salesforce (CRM)

  • Figma

  • Miro

  • Git / Github

  • PostreMSQL

Certification Project Managment

  • Project Management Professional (PMP) - Project Management Institute (PMI)

  • IT Project Management - «Web Academy»

  • Project and Program Management - «Pro Business Center»  (IPMA licensed )

  • Project Management PrepCast - PM Precast Cast

  • ​Agile Prepcast - PM Precast Cast

  • Project Manager Prepcast - PM Precast Cast

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