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Ігор Здоревський

National Technical University of Ukraine „Kiev Polytechnic Institute” (NTUU «KPI»)

Faculty of Management and Marketing​

Digital Marketing

"I don’t just run ads — I build communication with people who are already searching."

Ігор Здоревський — сертифікований фахівець з контекстної реклами та цифрового маркетингу

Skills & Expertise​
Pay Per Click Advertising

Tools

  • Business analytics/ targets

  • Competitor analysis

  • Funnel analysis

  • Landing page analysis

  • Google Ads / GA4 / GTM account creation / audit

  • Conversion tracking setup (GA4, GTM)

  • Google Ads campaign setup (Search, Display, Video, Shopping, PMax)

  • Semantic core / Keyword research

  • Campaign / Ad group structuring

  • Ad copy writing

  • Audience targeting / retargeting

  • Quality Score optimization

  • Bid strategy management

  • Budget planning / control

  • Campaign / Ad performance analysis, optimization

  • Campaign A/B experiments

  • Split Ads A/B testing

  • Remarketing

  • ​Google Ads

  • Google Keyword Planner

  • Google Tag Manager (GTM)

  • Google Analytics 4 (GA4)

  • Google Ads Editor,

  • Google Merchant Center

  • Google Business Profile

  • Google Ads transparency center

  • Looker Studio

  • Google Search Console

  • Google PageSpeed Insights

  • Semrush,

  • AhRefs,

  • SimilarWeb,

  • Spyfu,

  • Moz,

  • Wordstream

  • Serpstat

  • Screaming Frog

  • Keyword Everywhere

  • Keywords Surfer

SEO optimization

  • Technical SEO

  • SEO keyword

  • On-Page SEO

  • Off-Page SEO

  • CMS SEO setup (WIX)

Certification Google Ads

  • Google Ads Search,

  • Google Ads Display,

  • Google Ads Video,

  • AI-Powered Shopping Ads,

  • AI-Powered Performance Ads,

  • Google Ads Apps 

Project Management

"Where others see chaos, I see a project roadmap."

Skills and Expertise

  • Project Management Agile (Scrum, Kanban, Scrumban) / Waterfall

  • Software Development Life Cycle

  • Project Planning & Delivery

  • Budgeting

  • Team Management / Cross-functional teams

  • Business Negotiation

  • Communication stakeholders clients / vendors

  • Time management and prioritization

  • Resource Management

  • Risk Management

  • Quality Management

  • Problem Solving

  • Project Sales / B2B sales

  • Key Client Relationships

  • Contract Negotiation

  • Procurement Management

  • Supplier Management

  • Tenders

Tools

  • Jira / Confluence

  • Easy Project / Easy Redmine

  • MS Project,

  • MS Visio,

  • Discord / Slack

  • Salesforce (CRM)

  • Figma

  • Miro

  • Git / Github

  • PostreMSQL

Certification Project Managment

  • Project Management Professional (PMP) - Project Management Institute (PMI)

  • IT Project Management - «Web Academy»

  • Project and Program Management - «Pro Business Center»  (IPMA licensed )

  • Project Management PrepCast - PM Precast Cast

  • ​Agile Prepcast - PM Precast Cast

  • Project Manager Prepcast - PM Precast Cast

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