Landing Page Development & SEO Setup — Personal Portfolio Site (WIX)
Role: Web Designer & SEO Fundamentals — full site build and on-page SEO setup using WIX no-code platform
Summary: Built a multi-page professional portfolio site from scratch in WIX — with conversion-focused landing page logic, structured URL hierarchy for paid traffic, and full on-page SEO implementation.
Project Description
Before driving paid traffic to any page, the page itself has to be ready to convert. That means clear messaging, logical structure, fast load time, and a URL hierarchy that supports both SEO and Google Ads campaign organization.
This project is the personal portfolio site ihorzdorevskyi.com — built entirely from scratch using the WIX no-code platform. The build focused on two things: a landing page structure designed to support PPC campaigns (with dedicated service pages and clear conversion paths), and a full on-page SEO setup as a foundation for organic visibility.
What Was Done
Site Architecture & Landing Page Logic
Multi-page site structure designed for both PPC and organic traffic
URL hierarchy planned for Google Ads: separate landing pages per service category
Conversion-focused page structure: clear H1, value proposition, service sections, CTA placement
Contact form integration with submission tracking (connected to tracking case)
Mobile-first design approach
Navigation and internal linking structure
WIX Platform Setup
Domain connection and hosting configuration
Site settings: favicon, site identity, social sharing metadata
Responsive design adjustments for mobile/tablet
Page speed optimization principles applied within WIX constraints
Custom 404 page configuration
On-Page SEO
Keyword research and mapping: target keyword per page identified
Title tags (SEO titles): keyword-optimized, under 60 characters, unique per page
Meta descriptions: benefit-focused, 150–160 characters, unique per page
H1–H6 heading structure: one H1 per page, logical subheading hierarchy
Image alt text: all site images tagged with descriptive, keyword-relevant alt text
Internal linking: logical links between service pages, portfolio, and contact
Content optimization: keyword placement in natural context
Technical SEO Basics
XML sitemap generated and submitted to Google Search Console
robots.txt reviewed and configured
Canonical tags: checked for WIX default canonical behavior
Google Search Console property created and verified
Index coverage checked: all key pages crawlable and indexable
Page speed: Google PageSpeed Insights run, WIX-level optimizations applied
Structured Data
Basic schema markup reviewed (WIX-native structured data for person/business)
Local business markup basics applied where supported
Skills Demonstrated
WIX no-code platform (site build, configuration, SEO settings)
Landing page structure design for PPC compatibility
URL hierarchy planning for paid traffic campaigns
On-page SEO: title tags, meta descriptions, heading structure, alt text
Technical SEO basics: sitemap, robots.txt, indexing, Search Console
Content structure optimization
Mobile-first responsive design principles
Page speed fundamentals
