Google Search Ads Setup

Google Search Ads are the most direct form of digital advertising: you appear exactly when someone searches for what you offer. But only if the keywords, match types, ad copy, and landing page logic are aligned — otherwise you pay for clicks that never convert. I build Search campaigns with a sales mindset: the goal isn't impressions, it's qualified leads that move through your sales funnel.

What's Included

• Search campaign strategy: intent mapping, keyword grouping, match type logic

• Semantic core: full keyword research including long-tail and competitor gap

• Negative keyword list: built before launch, not after you've wasted budget

• Ad group structure: tightly themed groups for high relevance and Quality Score

• Responsive Search Ad creation: headlines, descriptions, asset strategy

• Ad extensions: sitelinks, callouts, structured snippets, call extensions, image assets

• Bidding strategy selection: manual CPC, target CPA, or maximize conversions —      chosen based on your account data stage

• Landing page review: alignment check between ad message and landing page content

• Conversion tracking setup: form submissions, calls, page events

• Initial A/B test logic for ad variations

What You'll Get

A fully launched Search campaign with proper structure, verified tracking, and a documented logic for what was built and why — ready to optimize from day one.

Who This Is For

• Service businesses that want immediate visibility for high-intent searches

• Businesses that tried Search Ads before but got expensive clicks with no conversions

• New businesses that need leads while SEO is still building