Audit Google Ads Account

Most Google Ads problems are invisible until you know where to look. Broad match keywords quietly matching irrelevant searches. Tracking that appears to work but is counting duplicates. Campaigns competing against each other for the same keywords. Bids set to "maximize clicks" when the goal is leads. An audit gives you a clear, prioritized picture of what's actually happening in your account — and a concrete action plan to fix it.

What's Included

Account Structure Review

• Campaign and ad group logic assessment

• Keyword overlap and cannibalization check

• Match type audit

• Negative keyword coverage gaps

Tracking & Measurement

• Conversion tracking verification (GA4, GTM, Google Ads tags)

• Duplicate conversion counting check

• Attribution model review

• GA4 ↔ Google Ads connection status

Performance Analysis

• Wasted spend identification: search terms, keywords, placements

• Quality Score analysis by ad group

• CTR, CPC, CPA, and ROAS benchmarking

• Landing page relevance and load speed signals

Settings Check

• Geo-targeting (are you accidentally showing outside your service area?)

• Ad scheduling

• Audience targeting and bid adjustments

• Campaign budget distribution

Deliverable 

A written audit report with: findings by category, severity rating (critical / important / minor), and a prioritized action plan. Delivered within 5 business days.

Who This Is For

• Business owners who suspect their Google Ads account isn't performing well but don't know exactly why

• Companies taking over an account from a previous agency or specialist

• Anyone who has been running ads for 3+ months and hasn't done a systematic review