Google Ads Account Setup & Restructure

A poorly built Google Ads account is expensive to fix later. The wrong campaign structure, mismatched keyword types, or a missing negative keyword list can quietly drain your budget for months before you realize what's happening. I build accounts the right way from the start — or rebuild existing ones that have grown messy over time — so you have a solid, logical foundation to optimize from.

What's Included

• Account structure design: campaign logic, segmentation by service/product/geo

• Campaign and ad group rebuild (if restructuring an existing account)

• Keyword research: intent-based, long-tail, competitor gap analysis

• Match type strategy: exact, phrase, broad — used correctly, not randomly

• Negative keyword list: branded, irrelevant queries, competitor terms (where      appropriate)

• Bidding and budget structure setup across campaigns

• Ad copy creation: responsive search ads, headlines, descriptions,      assets/extensions

• Conversion tracking verification: GA4 + GTM + Google Ads linked and firing correctly

• Geo and audience targeting configuration

• Final QA checklist before go-live

What Happens After

You get a clean, documented account ready to run. I provide a brief handover summary explaining the structure logic, so you (or any future specialist) can understand what was built and why.

Who This Is For

• Businesses launching Google Ads for the first time

• Businesses that tried Google Ads, got poor results, and want a proper rebuild

• Agencies or businesses taking over an account in bad shape