ROI-Focused Google Ads for Local & Service Businesses

I’m a Google Ads–certified PPC specialist focused on performance-driven advertising and measurable business results for local and service businesses.

I build and optimize advertising campaigns based on a clear understanding of:

• user intent and demand,

• precise targeting,

• how to communicate a product’s or service’s real competitive value.

My goal is not traffic for the sake of traffic, but ads that generate qualified leads and support real sales outcomes.
I approach PPC as part of a broader acquisition system — where advertising, tracking, and business logic work together.

 

Google Certifications

• Google Ads Search

• Google Ads Display

• Google Ads Video

• AI-Powered Shopping Ads

• AI-Powered Performance Ads

• Google Ads Apps

 

Tools & Platforms I Work With

Google services:
Google Ads, Google Ads Editor, Looker Studio, Google Search Console, Google Merchant Center, PageSpeed Insights, Google Trends, Google Business Profile

 

Analytics & tracking:
Google Analytics 4 (GA4), Google Tag Manager (GTM)

 

Keyword research & competitor analysis:
Google Keyword Planner, Serpstat, Semrush, Ahrefs, Moz, SimilarWeb, SpyFu, Wordstream, Keyword Surfer, Keywords Everywhere

 

Professional Background

• Certified Project Management Professional (PMP) — PMI, PMBOK

• 1 year as an IT Project Manager in a product company developing mobile applications for retail

• 10+ years Project Manager experience in B2B and retail design & production
  I delivered projects for international and national brands, including:
  McDonald's, Kyivstar, Vodafone, JTI, Philip Morris, HTC, Porsche, Jaguar, Subaru, Yves Rocher and others.
  This background shaped my systematic, structured approach to work — focusing on:

  • clear goals and KPIs

  • predictable execution

  • working within scope, deadlines, and budgets

These principles directly influence how I build and manage advertising campaigns today.

• 10+ years in B2B direct sales
  My experience includes:

  • customer and market research

  • competitor analysis

  • audience segmentation

  • preparation of commercial and tender proposals

  • direct communication with decision-makers

This allows me to think beyond clicks and impressions — and focus on demand creation, value communication, and lead quality, which are critical for profitable advertising.

 

Education

National Technical University of Ukraine
“Igor Sikorsky Kyiv Polytechnic Institute” (KPI)
Management and Marketing