
Project Name

Google Ads / GA4 / GTM
· Account & property setup
· Keyword research & negative keywords
· Campaign setup (Search, Display)
· Geo-targeting & audience segmentation
· Ad creation (assets, extensions)
· A/B ad testing logic
· Conversion tracking & validation
· Budget planning & basic forecasting
· Performance reporting
Landing Pages & Website
· Website built in WIX
· Landing page structure & URL hierarchy
· Conversion-focused page logic
SEO Fundamentals
· Keyword research & mapping
· On-page SEO (titles, meta, H1–H6, alt text)
· Internal linking & content structure
· Technical SEO basics (sitemap, robots.txt, indexing)
· Mobile-first & page speed principles (WIX)




