Google Ads Advertising Strategy — Local Flower

Project Description

Running Google Ads without a strategy is expensive. Without understanding who you're competing against, what your customers are actually searching for, and whether your landing page is ready to convert paid traffic — every click is a gamble.

This project is a full Google Ads strategy developed for a local flower delivery and e-commerce business operating in a competitive Ukrainian market. The scope goes beyond campaign settings: it covers the full picture from business and market audit through to launch planning, with a 3-phase optimization roadmap and ROI forecast built for two scenarios.

The strategy was prepared as a client-ready deliverable — structured as a 42-slide presentation covering every decision with its rationale, so the client can understand not just what to do, but why.

Role: PPC Specialist — full strategy development from business audit to campaign launch plan.

Context: Prepared as a practice/test project to demonstrate full-cycle PPC strategy capability. Business identity anonymized. The PDF strategy document is available for download below.