Google Ads Account Setup & Campaign Structure — PPC Services

Project Description

A Google Ads account is only as good as the logic behind its structure. Campaigns with no clear segmentation, keywords without proper match types, ads without negative keyword lists — these are the reasons most accounts underperform before anyone has even looked at bids or budgets.

This project demonstrates a complete Google Ads account and Search campaign build for a PPC consulting services business. The focus was on correct architecture: clean campaign/ad group organization, keyword strategy with defined match types, RSA ad creation with full asset coverage, and conversion tracking integration — all built to avoid the common structural mistakes that lead to wasted budget and, in some cases, Google account suspensions.

Role: PPC Specialist — full account setup, campaign architecture, and launch preparation

Context: Built as a self-directed practice project to demonstrate the full pre-launch setup process. Campaign is built and launch-ready. Structure and setup are the deliverable — this is exactly what a client receives at the end of a Google Ads Account Setup service.