Conversion Tracking Setup — GTM + GA4 + Google Ads + Meta Pixel

Project Description

A tracking system is the foundation of any Google Ads campaign. Without it, you're optimizing blind — spending budget based on guesses rather than actual conversion data.

This project covers the full tracking infrastructure setup for a live personal portfolio website, connecting Google Tag Manager, Google Analytics 4, Google Ads, and Meta Pixel into a single unified measurement system. Every tag was configured, tested, and validated before any ad spend — which is the correct order of operations.

The setup was designed to support both paid search campaigns (Search, Display) and paid social (Meta), with accurate conversion data flowing into all ad platforms simultaneously.

Role: PPC Specialist — full account setup, campaign architecture, and launch preparation

Context: Built as a self-directed practice project on a live website (ihorzdorevskyi.com) to demonstrate real tracking setup skills. All screenshots are from live tools on a live site — not a demo environment.