Google Ads Management & Optimization

Running Google Ads isn't a set-it-and-forget-it task. Keywords go stale, search terms drift, quality scores change, competitors adjust their bids. Without regular attention, even a well-built account starts leaking budget within weeks. I handle the ongoing work — weekly optimizations, search term analysis, bid adjustments, ad testing, and clear reporting — so you can focus on running your business instead of watching dashboards.

What's Included

Weekly:

• Search term report review and negative keyword additions

• Bid and budget adjustments based on performance data

• Quality Score monitoring

• Ad performance checks

Monthly:

• Full campaign performance analysis (CTR, CPC, CPA, ROAS, conversion rate)

• Keyword expansion and pruning

• Ad copy rotation and A/B test evaluation

• Audience and geo performance review

• Budget reallocation based on what's working

• Written monthly report with key metrics and next month's priorities

Ongoing:

• Account health monitoring

• Landing page performance feedback

• Strategy calls (weekly or bi-weekly, your preference)

• Slack / email availability for questions

What You'll Get

A predictable, improving account — with clear visibility into where your budget goes and what it produces.

Who This Is For

• Businesses spending $500–$5,000+/month on Google Ads who want a specialist managing the account

• Business owners who are currently managing ads themselves and want to free up their time

• Companies whose current agency isn't communicating clearly or showing results